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The ability to source, create and edit any type of descriptive writing and marketing verbiage is one several things that sets USP apart from the average website monger. The fact that we are all native english speakers might also help, although as you probably know, some of the best programmers tend to be dyslexic.... but we keep them safely locked away.

Despite the proposition that a word is worth a mere 0.001 of a picture, words are still an essential element of any information presentation.

In a world that is fast succumbing to abbreviated text-speak, it becomes ever more difficult to engage the fleeting attention spans of readers with worthy but verbose explanations, so a concise balance of precision and readability is more essential than ever.

Our writers generally prefer to work with skeletal outlines, rather than to edit blocks of almost complete but "roughly hewn" text. 

Meantime, here are some writing tips to help you stick to a formal style:

  • Always avoid alliteration. 
  • Prepositions are not words to end sentences with.
  • Avoid clichés like the plague. (They're old hat.)
  • Eschew ampersands & abbreviations, etc.
  • One should never generalize.
  • Comparisons are as bad as cliches.
  • Be more or less specific.
  • Sentence fragments? Eliminate.
  • Exaggeration is a billion times worse than understatement.
  • Parenthetical remarks (however relevant) are unnecessary.
  • Who needs rhetorical questions?

And if you should also want to see your words printed on signs or posters the size of an aircraft hanger, then we also know just the people to do this for you ->