Email as a marketing tool
Despite everything else, email remains the single best medium for marketing on the internet.
Most websites can include features to mail members with updates and news, but care is required to avoid falling foul of the email police - the correct form of unsubscribe is essential.
There are various other DNS and server configuration issues (eg SPIF and DKIM) that will soon bite you in the fundament.
USP offers a comprehesive design and delivery service to our website customers for bulk emailing, and tracking results where possible, under our MailScape brand.